Turning unused devices into EDEKA vouchers
EDEKA smart strengthens its sustainability commitment with SoldMine by enabling consumers to pay with their unused electronic devices.
EDEKA smart
EDEKA smart is the prepaid proposition of Germany's largest supermarket retail chain. The service is operated by Telekom Deutschland and is known for its focus on innovation and sustainability.
EDEKA smart and sustainability
EDEKA smart has a special focus on sustainability. Its entire network is run on 100% green energy. The company also runs a special cooperation with WWF to preserve local forestry.
How can we enhance EDEKA smart's sustainability offering?
EDEKA smart wanted to enhance its sustainability offerings while providing additional value to its customer base.
Customer engagement
How can we engage customers in the EDEKA ecosystem and promote sustainability?
200M+
Unused devices in Germany including mobile phones
62M tons
E-waste produced globally in 2024 alone
We enable EDEKA smart's customers to trade in their unused devices
EDEKA smart decided to offer the trade-in solution through a co-branded standalone website. Within just a few weeks of initial discussions, the service was successfully launched and saw active customer use from day one.
Keeping value in the EDEKA ecosystem
By integrating SoldMine’s white-label trade-in solution, EDEKA smart now offers its customers the ability to exchange unused electronic devices for:
EDEKA smart credit voucher (including bonus credit)
EDEKA supermarket shopping voucher
100% cash payout to consumer
A win-win-win solution for EDEKA smart, their customers and our planet
EDEKA smart’s collaboration with SoldMine has allowed the company to elevate its sustainability efforts and engage customers. By offering an easy-to-use platform for trading in old electronics, EDEKA smart has not only contributed to reducing e-waste but also fostered a stronger connection with its environmentally-conscious customer base. By enabling payouts in the form of EDEKA vouchers, the value is kept in the ecosystem.
Added value for customers
Customers get immediate value by turning their unused devices into money – while reducing e-waste.
Sustainability that's good for business
By paying out the trade-in value in EDEKA vouchers, additional revenue is generated.
Quick and simple implementation
It only took a few weeks to set up the collaboration, launch the branded interface and process our first devices.
Sounds nice?
Let's talk.
We are happy to discuss how we can help you generate green revenue.